Investment opportunity

Investing in real estate in the countryside of São Paulo has proven to be increasingly advantageous, and among the most promising destinations is Riviera de Santa Cristina, especially the Riviera XIII development, located on the shores of the Jurumirim Reservoir. This development offers an innovative concept: combining the beach-like atmosphere and infrastructure with the comfort and tranquility of the São Paulo countryside — an increasingly sought-after appeal for residents of major urban centers.

Main revenue opportunities

Investing in a lot at Riviera is not just a decision for leisure or quality of life, but also an excellent strategy for asset diversification. The main ways to generate income from these lots are:

1. Land appreciation

The growing demand for leisure areas outside major urban centers has driven up the value of lots. Riviera XIII, for example, offers complete infrastructure, security, leisure areas, a marina, an exclusive club, and landscaping integrated with nature. These features increase the appreciation potential beyond the average of other developments in the São Paulo countryside.

Historically, developments in the region have shown accumulated appreciation of up to 12% per year, representing an excellent option for investors seeking security and liquidity in the medium to long term.

2. Construction for rental

Seasonal home rentals are a rapidly growing model. With the increase in regional tourism and the popularization of platforms like Airbnb and Booking, many investors have built high-end properties on their lots, focusing on recurring income from short-term rentals.

Houses with a pool, reservoir view, gourmet space, and modern design can reach daily rates between R$800 and R$4,500, depending on size and location. During peak season, the occupancy rate usually exceeds 80%, ensuring excellent profitability.

3. Construction for sale

Another profitable strategy is to acquire a lot, build a house designed for the premium market, and put it up for sale. The demand for ready-to-move-in homes has increased considerably, especially among families seeking to escape urban hustle and find a second home in the countryside.

Well-located properties with high-end finishes have been sold with appreciation of up to 40% over construction costs, making this type of investment extremely attractive.

High investor demand

One of the main drivers of this market is the profile of the new buyer. Residents of large cities like São Paulo, Campinas, Sorocaba, Bauru, and surrounding areas have been seeking alternatives to rest and invest outside the coast, due to the following factors:

• Overcrowding on the beaches: During long holidays and peak season, the São Paulo coast suffers from an excess of tourists, traffic jams, and overloaded services.
• Environmental and sanitary issues: Many coastal regions face challenges with sewage, pollution, and environmental degradation.
• High maintenance costs: Beach properties require constant upkeep, especially due to salt air and humidity.
• Security: Coastal cities sometimes present higher crime rates.

In contrast, Riviera de Santa Cristina offers:

• Quick and safe access via Castelo Branco and Raposo Tavares highways;
• Contact with nature and a beach-like climate, with water sports, a marina, and stunning landscapes;
• A family-friendly and planned environment, with 24-hour security and an exclusive club;
• Modern infrastructure, including paved streets, green areas, leisure facilities, and high-standard urban planning.

Buyer profile

Many people ask us:
“But after all, who is the audience buying lots or houses in Riviera? Is there really demand?”

Yes, and this demand has been growing consistently — especially from a buyer profile seeking better quality of life, safety, and contact with nature without giving up comfort and structure.

Here are the main profiles we have observed:

Upper-middle-class families from large cities

This is the most common audience. These are families from São Paulo, Campinas, Sorocaba, Bauru, Ribeirão Preto, and even the ABC region who look for a second home for weekends and vacations. Many have young children and see Riviera as a safe environment, surrounded by nature and away from the urban rush.

Real estate investors

Another growing profile includes both domestic and international investors who see Riviera as a promising destination for purchasing, building, and reselling or renting properties.

These investors often seek regions that are still developing—like Riviera XIII—with above-average appreciation potential. Many bring a strategic and professional outlook, recognizing the value of investing in emerging markets abroad to diversify their portfolios and capitalize on growth opportunities.

People approaching retirement or already retired

We also see many people who want to disconnect from the fast pace of big city life and look for a place to live with more peace, nature, and community. Some start by purchasing a lot and, after some time, build a home to live in.

Freelancers and entrepreneurs

With the rise of remote work and digital business, many professionals who can work from anywhere have chosen Riviera as their base — or even their main residence.

People tired of the coast

This profile has been growing strongly. Many buyers say they used to frequent the São Paulo coast but gave up because of overcrowding, violence, lack of infrastructure, and high maintenance costs.
At Riviera, they found the “beach vibe” they were looking for — with more space, safety, greenery, and tranquility.

Conclusion

The interest in lots and houses at Riviera de Santa Cristina is not a passing trend — it is a consolidated movement. Understanding the buyer profiles helps make more assertive decisions, whether to build, rent, or sell.

If you are considering entering this market, the best time is while prices are still rising and the region continues to develop.
Have questions about which strategy to follow? We’re here to help you analyze the numbers and create a smart investment plan.