Stability and appreciation: Investing in land is one of the best options for those seeking returns and profit.

Land and lots remain some of the safest investment options, characterized by their durability and earning potential. During the pandemic, the real estate market experienced an exponential increase of about 200% in demand for land, according to data released by Extra. The outlook is that this sector will continue to grow in the coming years.

Buying land or a lot is an exceptional opportunity, whether to diversify income sources or to fulfill the dream of building a new home, a residential condominium, or even a commercial center for rent or sale.

Investing in Land or Financial Assets?
Investing has become a common practice in Brazil, and the choice between buying land or allocating money to other options can raise doubts. The best way to make an informed decision is to explore the possibilities, analyze market numbers, and seek the most profitable alternative in the medium and long term.

To illustrate, consider the following example: if you had invested R$100,000 in your savings account in January 2020, today you would have R$120,151.99. However, if you had allocated that amount in land, such as a lot in the Riviera de Santa Cristina development that cost R$100,000 in 2020, today it would be worth around R$140,000.

Therefore, investing in lots and land is both safe and profitable. Here are some additional reasons to consider this option:

• Asset security: Land and lots are durable assets that increase the investor’s equity, facilitating future investments and access to credit lines. This is an excellent way to diversify your portfolio.
• More affordable prices: Land and lots usually have more attractive prices than ready properties, making purchases more accessible and allowing better financial planning. Additionally, the bureaucracy is often simpler, speeding up the acquisition process with installment options that are often more flexible than those for finished properties.
• Medium and long-term appreciation: Regardless of use for construction, land and lots tend to appreciate over the medium and long term due to market supply and demand fluctuations and improvements in local infrastructure. Researching location is key.
• Low maintenance costs: Compared to finished properties and other developments, land and lots usually have lower maintenance costs, including annual property taxes (IPTU) and basic upkeep expenses.
• Versatility: These investments are highly versatile, allowing construction of homes, commercial enterprises, industrial warehouses, shopping centers, or rental apartments. You have control over the project, costs, and quality of execution.